The 2014 Albury-Wodonga Business Survey, now in its 6th year, is a joint initiative by Albury City, Wodonga Council and Albury Wodonga Corporation. Survey results showed that businesses on the Border are feeling 14% more positive than last year, representing a 5-year high in businesses viewing their 12 month outlook positively. In fact, business confidence is reported to have increased by 15% since 2013.
In regards to business growth and employment, 41% of local business reported an increase in profitability whilst only 23% of businesses reported a decrease and 34% reporting no change in the last year.
It is great to see over 50% of businesses continue to embrace the digital economy with 78% of business reporting to use websites, 46% on Facebook, and 38% using email marketing as their main sources of sales.
Whilst the majority of businesses did not expect a change in their employment base, 17% expected to increase their workforce by employing new staff. On the other hand, 20% of businesses reported having difficulty in filling job vacancies – one of the main areas the Chamber would like to focus on in 2015 alongside youth unemployment and work ability.
The 2014 survey was emailed to all businesses registered on the Albury Wodonga Business Directory and Chamber members with a total of 502 responses received. To find out more, register to attend Your Chamber’s 14th October breakfast meeting with special guest Tracey Squires, Director of Economic Development and Tourism who will be presenting further on survey outcomes.