In an effort to connect leading Australian food, consumer goods, and wine companies with key importers, traders, distributors, and corporate buyers in China, a “Premium Australia” roadshow is being organised with 3 key Chinese cities on the map: Beijing, Kunming, and Xiamen.
The program in each city will begin with a trade seminar, product displays, food and wine tastings, and opportunities for business networking between exhibitors and key industry players in China.
If you would like to showcase your products and explore business opportunities to enter the Chinese market – the world’s largest consumer market for food and beverage – please click here for more information on how you can join the trade mission.
Selection criteria for participants include the following:
- Only branded Australian food, wine and consumer products available in the China market; no private labels
- Products need to be available in China at least one month prior to the roadshow
- Companies must be able to demonstrate a long-term commitment to the China market
- For winery or wine importer/distributors, minimum Australian 5-star wineries or one wine James Halliday’s rating of 94points+