I have recently been introduced to online innovations such as Air Tasker and Fivver. Air Tasker offers worldwide over 950,000 people who are willing to complete any task, whilst Fivver offers freelance services for lean businesses and entrepreneurs. If you take a few minutes to think about the ripple effect that these two online innovations bring, whilst there are many opportunities, there are also many challenges. The opportunities for business, especially micro to small businesses are endless, Fivver offers freelance services that can support all aspect of a business needs at the fraction of the price of employing staff, costs are kept down and business can stay lean and profitable. The “gig” economy, (which is contracting independent workers for short term engagements) is growing, workers are expressing an increasing demand for flexible and autonomous work and SME’s who are time poor, lacking in resources are seeing this new phenomenon as a real benefit. In Australia, the largest freelancing categories are web, mobile and software development, followed by design and creative and then customer and administration support. Data has revealed that 4.1 million Australians, or 32% of the workforce had freelanced between 2014 – 2015. 61% of Australians are aware of the gig economy, 53% had participated in some form or another and 63% plan to participate in the near future. According to the OECD, major innovations such as the gig economy have led to the creation of more productive and rewarding jobs, even to the improvement of living standards. Having the right people in the right jobs is important to maximising productivity which then leads to significant flow on effects for business and the economy. Have you asked yourself recently is your business ready for the speed of digital disruption innovation?
Kathie Heyman - General Manager
Albury Northside Chamber